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Barb Drysdale

Marketing and Communications Leader & Vice-President, Victor Canada

As the Head of Marketing and Communications for Victor Canada, Barb Drysdale is a strategic partner to the company’s leadership team. She is responsible for overseeing key growth and communications initiatives for the three Canadian insurance businesses, including commercial insurance, group benefits and retirement insurance.

Barb brings more than 25 years of marketing, communications, management and business transformation experience to this role. She is a leader known for focusing on high impact outcomes, with an ability to find creative, cost-effective solutions that meet business needs. Prior to joining Victor, she held a number of marketing and communications leadership roles in organizations across Canada, including the University of British Columbia (UBC), NATIONAL Public Relations, Opsis Communications and KPMG.

A graduate of Dalhousie University in Halifax, Barb holds a Bachelor of Arts degree in Political Science. Her continuing education includes earning a Certificate in Digital Marketing from UBC, where she was recognized as the class valedictorian based on academic achievement.